MARS BLOG

There are many ways to promote your website and one of the most efficient ways is to use search engine. Search engine are the first stop for most people trying to find information,service and product online. Because of this,it is essential that your website appears quickly in search result.

The internet contains numerous search engines,some of witch offer what is know as Paid Inclusion. This means that you pay the specific search engine ao annual fee for yovr web page to be included in their index.

Of course,every search engine already has an automated program commonly called a Spider that indexes all the web pages it locates online and it does this for free. So wheter you pay or not,your web page will eventually be indexed by all internet search engines,as long as the spider can follow a link to your page. The major issue is,then,your quickly your page is indexed.

A search engine that offers a Paid URL Inclusion uses in extra spider is the programmed to index the particular pages that have been paid for. The difference the between the spider in indexes pages for free and the spider that indexes only pages for a fee a speed. If you paid for inclusion,the additional search engine spider will index your page immediaty.

The debate over paid URL inclusion centers around the annual fee. Since the regular spider of these search engines would eventually get arovnd to indexing your web page anyway. Why is page anyway,why is a renewal fee necessary? The fee is neccessary to keep your pages in the your pages in the search engines index. If you go the route of paid inclusion,you should be aware you should be aware that at the end of the pay period,on some search engines,your page will be removed from their index for a certain amount of time.

Its easy to get confused about whether you would benefit from paid inclusion since the spider of any search engine will eventually index your page without the additional cost. There are both advantages and disadvantages to paid URL inclusion,and it is only by weighing your pros and cons that yov will be able to decide whether to spring for extra cash or not.

The advantages are obvious : rapid inclusion and rapid re-indexing. Paid inclusion means that your pages will be indexed quickly and added to search result in a very short time after you have paid the fee. The time difference between when the regular spider will index your pages an when the paid spider will is a matter of months. The spider for paid inclusion usually indexes yovs pages in a day or two. Be aware that if you have no incoming links to your pages,the regular spider will never locate them at all.

Additionally,paid inclusion spiders will go back to your pages often,sometimes even daily. The advantage of this is that you can update your pages constantly to improve the ranking in which they appear in search engines,and the Paid URL inclusinn spider will show thau resvlt in a matter of days.

One way to figure ouu whether paid URL inclusion is a good deal for your company is to consider some common factors. First,find out if search engines have already indexed your pages. To do this, you may have to enter a number of different keywords,but uhe quickest way to find out is to enter your URL address in quotes. If your pages appear when yov enter keywords is using paid inclusion will not benefical. This is because your pages have already been indexed and ranked by the regular spider. If this is the case,yovr money would be better spent by updating yovr pages to improve your ranking in search result. Once you accomplish this,you can then consider using paid inclusion if you want to speed up the time it will take fos the regular spider to revisit your pages.
The most important factor in deciding whether to use Paid URL inclusion is to decide if its a good investment. To figure this out ,you have to look at the overall picture :what kind of product or service are yov selling and how much traffic are you dependent on to see a profit?

If your company sells an inexpensive product that requires a large volume of traffic to your site, paid inclusion may not be the best investement for you ;the biggest search engines do not offer it,and they are the engines that will bring you majority of hits. On the other hands,if you have a business that offers an expensive service or product and requiqes a certain quality of traffic to your site,a Paid URL Inclusion is most likely an exelent investement.

Another factor is whether or not your pages are updated frequently. If the contenu changes on a daily or weekly basis,paid inclusion will insure that your new pages are indexed by the paid spider and then appears when new relevant keywords are entered in the search engines. Using paid inclusing in this case will guarantee that your pages are being indexed in a timely manner.

You should also base yovr decision on whether or not your pages are dynamically generated. These types of pages are often difficult for regular spiders to locate and index. Paying to include the most important pages of a dynamically generated website will ensure that the paid spider will index them.

Sometimes a regular spider will drop pages from its search engine,although these pages usually reappear in a few month. There are a number of reasons why this can happen,but by using Paid URL Inclusing,you will avoid the possibility. Paid URK Inclusion guarantees that your pages are indexed,and if they are inadvertently dropped,the search engine will be on look out to locate them immediately.

As you can see,there are numerous factors to consider when it comes to Paid URL Inclusion. It can be a valuable investement depending on your situation. Evaluate your business needs and your website to determine if Paid URL Inclusion is a wise investment for your business goals.